An Instructional Engineer is someone that works as a Software Engineer and Instructional Systems Designer. Specializing in eLearning, an Instructional Engineer is a Master of eLearning, the processes involved, and problem-solving those processes.
Google has over 200 confirmed ranking factors. Let's talk about the top 10 most important Google ranking factors. Focus on these and succeed. Full Online Course: https://www.internetbusinessowner.com ************** Video Links Discussed in Video Shared Hosting I Use (Cheaper) ▼ https://www.a2hosting.com/web-hosting?aid=5db9cf9ca3f2f Cloud Hosting I Use (Faster / More Powerful) ▼ https://www.cloudways.com/en/?id=568187 Easy-to-Use Theme and Page Builder I Use ▼ https://www.elegantthemes.com/gallery/divi/ ************** Relevant Videos and Resources The Successful Online Business Idea ▼ https://www.youtube.com/watch?v=oBPeq8jMvKc DIY Online Classroom Platform (from $3) ▼ https://www.youtube.com/watch?v=jdqvpa2Z33A My Channel ▼ https://www.youtube.com/WesDavis ************** Over 200 Google ranking factors have been confirmed. It would be a waste of your time, as an online business owner, to research and study all of these different ranking factors. I feel that it's much easier to know, understand, and focus on these top 10 most important ranking factors instead. Relevance - Not only Google, but all search engines are heading in the direction of relevance. Relevance is the most important ranking factor. Not just in your content, but in every way it can be applied. Your website content should be relevant to what people are searching for. If your website and content irrelevant to people that use Google, they won't rank you. Additionally, your backlinks should come from relevant content and websites. Google is constantly trying to get rid of irrelevant websites and content from the search results. Keep your content relevant to your website topics. Backlinks - Your website will not rank without backlinks. Backlinks are links to your website from other websites. However, it is important to note there are both good and bad backlinks. You shouldn't just put backlinks to your website anywhere on the internet. Many people new to the world of website ranking tend to struggle with the entire concept of backlinks and what they are for. Eventually, when people finally catch on to the importance of backlinks, they realize this is one of the most difficult ranking factors to plan for and take care of. Dwell Time (AKA Watch Time) - We will simple define dwell time as how long someone spends on your online content. If you consider websites like Facebook and YouTube, you realize people often spend hours on these websites of platforms. If your website users are only spending a few seconds on your website, Google will take notice of this and, again, assume your content wasn't relevant enough to what the user searched for. This is a big indication that your search result was either not relevant, or a poor user experience (UX). Click-Through Rate (CTR) - Click through rate is another indicator to Google of how relevant your search result impression is. If people aren't clicking on your search result when it appears, that means it wasn't relevant to what the user searched for. Do you see how this keeps tying back to relevance and user experience? When someone performs a search, if your website appears in the search results, that's called an impression. If that user clicks on that impression, your CTR goes up. If they don't click on that impression, your CTR goes down. It's pretty much that simple. Domain Authority - The more authority your website has in a topic, the easier it is to rank pages on your website domain, for that specific topic. The more relevant and high quality content you have in that specif topic, the higher your authority becomes on that topic. It's also important to understand that backlinks play a huge role in domain authority. A backlink from another website acts kind of like a recommendation for your website. No matter how much great content you have, it's hard to be an authority on a topic without recommendations from other websites that also have domain authority. Optimized Website Content (On-Page SEO) - Although it is really important to have optimized website content, it's really not that hard to do. This is an important ranking factor. However, it often tends to be the only thing new online business owners focus on. It is very important, but you need more than just optimized content. Website Load Time - Use Google Page Speed to analyze and optimize your website's load time. There are some things that can be technically challenging, but Google tells you almost exactly what you need to do to improve your website's load time. SSL Encryption (HTTPS vs HTTP) - Google has specifically (and openly) stated that all websites should use SSL Encryption. If you look at any search result, all of the highest ranking websites use SSL Encryption. A website without SSL Encryption is known as being 'not secure' by Google and many other platforms. Mobile Compatibility -
Watch video on YouTube here: https://youtu.be/A2IgVVsz0L8 by Wes Davis
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